Royal Enfield’s MiY initiative and 3D configurator will be accessed by way of the Royal Enfield App, official web site or at 320 gross sales shops throughout the nation
Royal Enfield bikes are recognized for being versatile in direction of personalization as their retro design attraction and nostalgic enchantment have gained over prospects for many years. The world’s oldest two-wheeler producer in steady manufacturing has revealed a brand new programme to take the proprietor personalization to the subsequent degree by way of ‘Make it Yours’ (MiY) initiative.
Patrons can now select the out there personalisation choices and equipment proper on the time of buy, courtesy of an utility based mostly 3D configurator. MiY permits shoppers to realize entry to hundreds of doable combos in personalization with totally different color choices, trims and graphics, together with real motorbike equipment.
The app-based personalization will be completed proper on the time of reserving the motorbike itself. As soon as prospects place the reservation of the meant motorbike by way of the applying, they may get the visibility of supply timeline as properly. The MiY and the 3D Configurator will first debut on Royal Enfield Interceptor 650 and the Continental GT 650.
With ‘Make it Yours’ initiative, prospects will profit from “factory-tested, reliable and real motorbike equipment” with a guaranty of two years in line with the model. Within the preliminary part, MiY with the 3D Configurator shall be rolled on the Royal Enfield App out there on Android and iOS, the corporate Web site and thru greater than 320 Royal Enfield shops throughout the nation.
By means of the Royal Enfield App, prospects can now e book their motorbike and even place service appointments alongside choosing prolonged guarantee and Annual Upkeep Contract (AMC) packages. Royal Enfield will make the 3D configurator and MiY out there for different bikes inside its home portfolio as properly within the close to future.
With MiY, relying on the extent of personalization, bikes shall be customized made as per shopper specs inside a day or it might probably take as much as 48 hours on the model’s manufacturing plant in Chennai. The MiY for all of the bikes throughout all of the retail shops shall be rolled out in a phased method and it is going to be attention-grabbing to see the extent of personalization the shoppers can provide you with utilizing the app.